Hungry for Data at Kellanova & Bath and Bodyworks Circles the Drain
Brew Markets
Intro
Ann Berry opens the episode, previews topics, and introduces guest Sharice Hughes and sponsors.
Episode 70: Ann welcomes Charisse Hughes, the Chief Growth Officer of Kellanova (think Pringles and Special K) to explore how the company is using advanced analytics for greater customer insights and applying AI to marketing tasks while retaining the human creative. Plus we look at the frank comments made by the CEO of Bath and Bodyworks after the company’s recent poor earnings report and stock hit.
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00:00 Welcome to Brew Markets Daily
00:30 Advanced Analytics in Food Brands
03:00 Charisse Hughes Joins
19:00 Bath and Bodyworks Earnings $BBWI
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