898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
Sales Should Be Developing Their Own Leads From Outbound
People think the only good lead is one i develop myself through outbound sales. Sales should be developing their own leads to from outbound. I don't consider an e book damo to outbound outbound, right? Right? And so, yes, sales should be sourcing 30 to 50 % a pipe depending n if you have a partner channel or not. That's, that's what should be happening. But i think marketing should be over 50% at companies once they figure this out.
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