The rollercoaster king: the man behind the UK’s fastest thrill-ride
The Audio Long Read
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The Creative Journey of Naming a Roller Coaster
This chapter explores the whimsical yet challenging process of naming a roller coaster, focusing on the marketing director's creative journey in selecting the perfect name. It delves into the complexities of existing trademarks, brand identity, and the passion for engaging audiences through memorable theme park experiences.
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