4min chapter

Young and Profiting (YAP) with Hala Taha  cover image

Chris Voss and Steve Shull: Charge What You're Worth, Lessons on Sales and Negotiation From the Field | E223

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Power of Saying No

People love to say no, no makes people feel safe and protected. When we're trying to convince someone, we should focus on what they're going to lose, not necessarily what they'll gain. The most basic example is now good time to talk or is now bad time to talk. And when people can't see things the way you do, I guarantee you they're seeing a different loss than what you are. People will die over their autonomy.

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