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State Of The Consumer Ahead Of Black Friday… And Markets Into Year End 11/27/24

CNBC's "Fast Money"

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Amazon Prime's NFL Strategy

This chapter explores Amazon Prime's innovative approach to streaming NFL games, emphasizing the success of shoppable ads during Black Friday matchups. It analyzes the interplay between live sports viewership and consumer purchasing behavior, alongside the broader implications for advertising revenue and investment opportunities in the streaming sector.

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