The J Curve with Olga Maslikhova cover image

Caetano Lacerda & Raphael Dyxklay (Barte) on How to Win Mid-to-Large B2B Customers in Latin America

The J Curve with Olga Maslikhova

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Enhancing Payment Processes: Reducing Friction and Increasing Approval Rates

This chapter explores the challenges faced by banks and merchants during credit card transactions, emphasizing the need for better communication to reduce friction and fraud. It also highlights effective solutions that can improve acceptance rates for valid transactions while ensuring security.

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