Navigating the Changing Media Landscape

This chapter critically examines the decline of traditional newspapers and the distinctive role of the New York Times amidst emerging digital platforms. It highlights recent acquisitions in media, such as The Skim by Ziff Davis, and discusses the evolution of marketing strategies, particularly the transition from keyword targeting to defining ideal customer profiles. The conversation underscores the necessity for media outlets and businesses to adapt their strategies in response to shifting dynamics in consumer behavior and advertising methodologies.