Inside The Nudge Unit cover image

From Nudge to…where now?

Inside The Nudge Unit

CHAPTER

The Role of Systems Stewardship in Problems

In 2021, Transport for London experimented with a new way for people to cross the road. Red lights, meaning don't cross, are often the default for pedestrians at crossings in London. People have to push a button and wait for the green signal to go ahead. Then authorities change the rules so the lights were on green by default. The results show that the changes reduced walking times for people by about 1.3 hours per day.

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