Barbie and Ruth Handler: A History
The History Chicks : A Women's History Podcast
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The Importance of Vision in Advertising
Walt Disney had a new show for kids coming out in the fall, the Mickey Mouse Club on ABC. The network wanted a sponsor for the show and advertising agencies were in a swivet. They just could not see their clients going for it. Their lack of vision was Ruth's binocular. We see it, don't we, but with the advantages of modern life.
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