5min chapter

Deep Questions with Cal Newport cover image

Ep. 241: The Virality Trap

Deep Questions with Cal Newport

CHAPTER

How to Get Noticed and Succeed in Your Field

When I wrote that op-ed in 2016, that caused a lot of problems. This was right before the mainstream had turned against social media. People still got noticed, got hired, grew reputations without Twitter followers and they did this all without being an influencer on Instagram. So presumably these bespoke methods by which your work is noticed and rewarded still exist in most fields that have been around for more than just a handful of years. And so until you have a really good answer to that question, forget about new tools are going to somehow give you a shortcut.

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