124. The Pinto (Ford Motor Company)
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The Ford Pinto: Innovation and Controversy
This chapter explores the internal conflict at Ford during the late 1960s over the decision to create a subcompact car, highlighting the power struggle between Henry Ford II and Lee Iacocca. It details the history of the Ford Pinto, its initial success in the market, and the subsequent safety controversies that raised ethical questions about corporate responsibility.
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