Episode 221
Your Morning Coffee Podcast
00:00
The Rising Cost of Concerts and Merch
This chapter examines the ongoing increase in concert ticket prices post-pandemic, projected to reach an average of $200 by 2027, driven by various market factors and the lack of regulation on scalpers. The discussion extends to the flourishing music merchandise market, highlighting the evolution of fan engagement and the importance of nurturing fandom to avoid backlash. Additionally, it touches upon the shift of music labels back to traditional models amidst slower streaming growth.
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