20min chapter

Good Work with Barrett Brooks cover image

How Thinking Deeply Will Transform Your Life with Josh Kaufman

Good Work with Barrett Brooks

CHAPTER

Building a Successful Business Model in Writing Books

The chapter explores the essential factors for creating a successful business around book projects, emphasizing the importance of strategic marketing, sales, and decision-making. It discusses the value of selecting evergreen topics, developing a portfolio of investments through writing, and leveraging books as primary investments for additional income streams like courses and speaking engagements.

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