Is There a Tough Business Decision That You Have to Make?

The company had this tonic that was on the market for a while and it was just reintroduced in Whole Foods, which is very exciting. So I proposed to the board that we get rid of the tonics. And what I had to convince them of is look at that's the beginning. That's what God is here. But we need to make sure that we are creating a truly regenerative business model because that's going to make not for sale and their efforts strong. It's such a good question because, you know, and I was facing that right from the beginning when I walked in the door.