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How to Talk to Users by Eric Migicovsky

Startup School by Y Combinator

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Is Your Product Market Fit?

If 40% or more of your usebase reports that they would be very disappointed if your product went away on a weekly basis, that's kind of the signal. These are the users who most value your product and you want to make sure it stays there. Ask for their phone number during sign up because this is like a direct connection to customers. Sometimes it helps to just get on the phone and talk to one person who's encountering this problem. i always encourage founders to put contact to put contact information, including phone number, pretty high up in the users sign up flow.

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