LinkedIn's Perspective on the Evolution of Marketing in 2023
Marketing Trends
00:00
How to Adapt Your Skills to the AI Curve
In 2023, CMOS will increasingly need to translate the value of business impact of marketing strategies in a way that resonates with the finance suite. For too long, B2B marketing leaders have relied on proxy metrics that don't capture the long term value of their brand and relationship building campaigns. I think this is super big and becoming even more big in the future years.
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