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The Coffee Journey: From Farm to Cup
This chapter explores the intricate process of coffee production, from the meticulous hand-picking of coffee cherries by farmers to the complex supply chain that brings coffee to cafes. It discusses the economic challenges faced by farmers in the context of fluctuating coffee prices and the historical bias against Robusta beans, particularly from Vietnam. Additionally, the narrative reflects on the personal journey of discovering a gap in the market for authentic Vietnamese coffee in the wider cafe culture.