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The Medici Effect

What You Will Learn

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Creating Your Own Creative Explosion

In january 19 95, the executive chef at the swedish restaurant in new york city named aquavit, unexpectedly died of a hard attack. The owner quickly needd to find some one to be the head shef of the kitchen, and turned to a brandnuhier named marcus samuelson. It was a massive decision at the time, cause he was kind of risking his entire restaurant and his entire reputation on this 24 year old kid with not a whole lot of a professional background. But in retrospect, it might have been the best decision that he ever made. His cook book was a voted the best in north america for the decade. And he even

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