Will music streaming platforms survive in India?
The Morning Brief
00:00
The Dance of Music Labels
For a record label, it's very simple. We create art that should be commercially consumed. And we license that out to whoever at terms that are fair market terms. Today prices are inflated and RRR gets, you know, Oscar, everybody in India suddenly decides that they will charge three times. Is there any logic to it? No. It's the cost at which your last film went out. You know, without naming people, of course, composer 8 plus plus category will say, no, this is my rate, take it or leave it.
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