Defining Her Work and Audience

Inside Mamamia, we spent weeks debating whether this interview should happen at all.

Every woman on the team had strong feelings about Bonnie Blue. We talked, argued, researched, and questioned whether giving her any space was responsible. We knew our audience would feel the same tension we did.

So why did we do it?

Because Bonnie Blue asked us for this interview. She reached out to No Filter, specifically and we needed to understand why.

In the lead-up, we watched every interview she has done. Most were either sensationalist, openly hostile, or enthusiastically cheering her on. None of them asked what we genuinely needed answered:

Does she understand the implications of what she does?

Does she understand the misogynistic language she uses about women?

Why does her behaviour evoke such visceral anger in women?

And crucially — does she care?

What we learnt, very quickly, is that behind the shock value and headlines is a deeply strategic marketing machine — one built on outrage, provocation and attention. Bonnie Blue told us plainly: she rage-baits on purpose. She knows that women’s fury spreads faster than anything else online, and she has learnt how to leverage that to build her name and her business.

This episode is not designed to rehabilitate her image, and it certainly isn’t designed to promote her.
It is designed for one purpose only: to understand what she’s doing, why she’s doing it, and what it means for the rest of us.

This is a conversation that unsettled us, challenged us, and left us with more questions than answers.
But it is an important one — because it sits at the crossroads of sex, power, misogyny, internet fame, and the culture that rewards outrage above everything else.

THE END BITS:

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CREDITS:

Guest: Bonnie Blue

Host: Kate Langbroek

Executive Producer: Naima Brown

Executive Producer: Bree Player

Audio Producer: Jacob Round

Video Producer: Josh Green

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