BookThinkers: Life-Changing Books cover image

103. Alex Hormozi | Author of $100M Offers

BookThinkers: Life-Changing Books

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How to Get a Lot More Leads

It's good to have a what I consider like a whale offer. Put something on the menu that's 100 grand. And even if you don't sell any of them, everything else you sell will look really cheap. So actually increase your conversion against everything else. The hardest things for most businesses this is like zero to three million ish. A year is product market fit is what do I sell. Right, it's just getting the combination of the price and the and the offer itself and then ultimately the delivery because in the way I approach this is, I get as many people as possible to say yes.

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