How to Build a $100 Million Marketing Empire from the Ground Up with Scott Harkey
Entrepreneurs on Fire
00:00
The Next Generation of Marketers Are Fire Nation
I believe that we're moving into a belief economy. Some of the biggest and best companies right now in this world were started during the scariest times in this world. I always advise people to take a percentage of your sales, projected sales and you put it in the marketing. Creating content on channels that your customers exist is the differentiator in the marketplace. It's not just product differentiating anymore. It's tonality, it's personality and it's belief as a differentiator in your space.
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