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Cost of Acquisition | Ep 9
The Game w/ Alex Hormozi
Why You Shouldn't Charge More for Your Service
If someone's willing to buy something on line for 200 dollars without even talking to a human being, this is where my argumet were like, yes, you shold probably all raise your price. But as long as you hae a sals process tht relly makes sense, and you can provide service, you should be charging a lot more for it. And believe it or not, the i should get a better experience. They will perceive it as better because they paid more for It.
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