2min chapter

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

AdExchanger

CHAPTER

The JIC and the Future of Currency

The newer currency providers will video in particular. I'm going to say I spots currently struggling with some custom audience work. But video went really as the leader in the custom audience capability. And that's because they were focused on that infrastructure from a data perspective and from an integration perspective.

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