F1 to Apple, ESPN’s John Lasker on DTC and MLB festivities
The Sports Media Podcast
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F1's Media Future: Apple vs. ESPN
This chapter explores the potential shift of Formula 1's broadcasting rights from ESPN to Apple following Liberty Media's acquisition of F1. It examines the implications of this move on F1's visibility and financial strategies in the U.S. market, while also discussing innovative marketing collaborations and the future of media deals. The conversation draws parallels between F1's unique approaches and the world of entertainment, highlighting the broader ambitions beyond traditional media rights.
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