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079 How To Be A Legendary CMO w/ Dave Gerhardt

Lochhead on Marketing

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How to Name Your Own Things

The more you can name your own things, the better. I was just jamming with a guy on LinkedIn that I don't know very well and it sort of veered off into the personal. And he started to share with me about his wife. He's married to his college sweetheart, but they didn't get married when they were young. They went and married other people,. Then some 20 years later, now they got married for the first time. When I call her her name, Carrie, all of a sudden we build a relationship. It's the very beginning of a relationship.

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