RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast
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How to Convert Demand to Profit
The first thing to look at is like How we perform it against industry benchmarks today? Right if our sales team we're only at 45% quota attainment and it takes us twice as long to sell deals than we should It takes us 180 days to sell a 30k deal Then maybe scaling sales isn't the right thing to do right now, right? Yeah, I mean we've recently just launched our podcast Which is in very very early days, but the idea behind that was to Not necessarily create demand around our product and service but equally find a way to talk to our target accounts Without having to sell to them. So if you got any advice on that that we could potentially distribute further as well
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