7min chapter

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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter

DTC POD: How The Best Brands Are Built

CHAPTER

Building a Successful Beverage Brand: Lessons from the Four Loco Phenomenon

Exploring the challenges faced by founders in launching a beverage brand, the chapter delves into the unexpected success of the product Loco, its rapid growth, and the valuable insights gained from navigating the CPG market. Lessons learned include adapting to regulatory changes, establishing strong partnerships, and innovating to meet consumer demand.

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