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What's the Difference Between Patagonia and Sonos?
I think some of the shock came from just coming back in the world of advertising agencies of record and that sort of thing. My first day at Sonos I was actually in a pitch for the Wake Up So At Home campaign. There's a difference, there's a difference between advertising and kind of brand design. And to even just get the opportunities because I've never been, I'm not from tech is, was just like a super interesting challenge.