Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

Developers, a Bracelet

Guy Pajarni: The focus very much was how do we get developers to embrace the product? He says they adopted role models that were from the developer world. "We had all these ADMs be a builder, not a breaker," he says of CircleCI's security tools. But it took us two years to get 100,000 ARR and down to several million dollars in annual revenue.

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