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Bacardi vs Pernod Ricard | The Bat Out of Hell | 3

Business Wars

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Havana Club Rivalry and Strategic Maneuvering

This chapter explores Bacardi's ambitious plans to produce the Havana Club brand amidst the challenges presented by Pernod Ricard's existing product. It delves into Bacardi's competitive strategies, the political context regarding U.S.-Cuba relations, and briefly transitions to advertisements for Liquid IV and Zoho One.

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