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617: An Incredibly Dangerous App

Accidental Tech Podcast

CHAPTER

Navigating App Store Marketing

This chapter explores the complexities of marketing apps within the App Store, including promotional opportunities and the factors developers must consider for visibility. It examines the decline in the effectiveness of being featured in the App Store and how indie developers face challenges related to promotional requirements versus potential benefits. The discussion also weighs the significance of timing app launches and the necessity of aligning with Apple's marketing strategies in a saturated market.

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