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12min chapter
617: An Incredibly Dangerous App
Accidental Tech Podcast
Navigating App Store Marketing
This chapter explores the complexities of marketing apps within the App Store, including promotional opportunities and the factors developers must consider for visibility. It examines the decline in the effectiveness of being featured in the App Store and how indie developers face challenges related to promotional requirements versus potential benefits. The discussion also weighs the significance of timing app launches and the necessity of aligning with Apple's marketing strategies in a saturated market.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode