I think if you actually give people ownership, they not only become users, but they become advocates for a certain thing. I know one other thing that i've heard you talk about before is rewarding customers based on how long they've been with you. So a pricing model where the price of something actually decreases as you use it more.
In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.
They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.
If you find the psychology of money as fascinating as we do, give this episode a listen.
Love this episode? Give it a review at https://ratethispodcast.com/learn