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2min chapter
Unpacking YouTube’s $14 billion NFL investment
The Colin and Samir Show
The Power of Storytelling and the Rise of Sports Content on YouTube
This chapter explores the influence of storytelling on YouTube and the increasing popularity of sports content. It delves into how competitive narratives, like boxing matches and sports events, captivate audiences and generate significant attention and revenue. Additionally, it examines the impact of storytelling on college athletes and the emergence of new types of professional athletes.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode