2min chapter

How I Built This with Guy Raz cover image

Seventh Generation: Alan Newman and Jeffrey Hollender

How I Built This with Guy Raz

CHAPTER

Holl Foods - Seven Generations Turned a Major Turning Point

Seven generations enters holfoods in nineteen ninety eight. It basically unleashed growth that would propel us from, you know, ten twelve million dollars to five years later, almost fifty million dollars. Holl foods had so much credibility with the consumer that that trust rubbed off on us as well. We we had sort of the whole food's stamp of approval by just being present in the store.

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