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Derek van Bever - Stall Points

The Innovation Show

CHAPTER

The Captive to Your Customers to Your Best Customers

Derek: This is a really difficult one we many of us have in on listeners to this show and myself included have seen this firsthand. I worked in media Derek and where the your top customers suddenly started demanding different things, he says. "Everybody was cock on it on oh didn't see that coming as quickly as it did"

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