Mapping user journeys with Grace Frohlich
Search with Candour - SEO podcast
00:00
Crafting Tailored User Journeys
This chapter emphasizes the significance of personalized user journeys over generic approaches, highlighting the evolution of user personas to align with search behaviors. The conversation covers the integration of AI to gather insights into customer motivations, advocating for a deeper understanding of user intentions and psychological factors. Additionally, it explores the complexities of user journeys and the importance of adapting marketing strategies to the non-linear path consumers take in their search experiences.
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