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Marriott

Red Queen Podcast

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Marriott's Strategic Evolution and Financial Challenges

Exploring Marriott's historical business model challenges, the shift from owning to managing hotels, internal disagreements, brand association decisions, and attention to moderate business travelers' needs. Analyzing the impact of tax breaks, real estate challenges, and competition with Hilton in the early 1990s, leading to mass layoffs and strategic decisions. Highlighting the return of Stephen Bolenbach in 1992, his split plan for financial success, and Marriott's innovative asset light business model in the hotel industry.

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