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Episode 212 - Tips from Brands Who Consistently Win The Holidays
eCommerce Evolution
The Kiss Rule of the Holidays
People are buying earlier in the season and not waiting until Black Friday, so offering discounts early is a big one too. I like to follow the kiss rule of the holidays. Keep it simple and specific. So we're really competing for buyers. That's a good part because I've also heard a kiss. The best are testing. And while we're not hearing as many supply chain issues, I know there's still some but not as severe as last year.
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