Episode 212 - Tips from Brands Who Consistently Win The Holidays
eCommerce Evolution
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The Kiss Rule of the Holidays
People are buying earlier in the season and not waiting until Black Friday, so offering discounts early is a big one too. I like to follow the kiss rule of the holidays. Keep it simple and specific. So we're really competing for buyers. That's a good part because I've also heard a kiss. The best are testing. And while we're not hearing as many supply chain issues, I know there's still some but not as severe as last year.
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