15min chapter

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Ep 474 2024 Year-End Special: The Insider’s Guide to Maximizing Your Exit

Built to Sell Radio

CHAPTER

Mastering Business Sale Negotiations

This chapter explores vital negotiation strategies to protect against retrading when selling a business. It underscores the importance of understanding one's best alternatives and managing emotions, while also advocating for the use of external advisors. Through real-life anecdotes and a focus on 3D negotiation concepts, it offers insights into the complex dynamics between business sellers and potential buyers, particularly in private equity scenarios.

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