131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
GTM Live
00:00
What's the Most Common Mistakes in Marketing?
i started as the equivalent of an s d r. We had a very hard line between marketing, cold calling, generating a lead, pass it off to sales. Then when i moved into marketing, it wasn't so much, hey, go out and find this information about your i c p. What do they what do they need? Were they hurting for? You know, that type of information. So i think not enough marketers feel empowered to be able to make those calls and totally that conversation. There's nothing in a a marketing k p i sheet that would ever incentifi somebody to do the things i said never. I think that would be more useful than half of the marketing classes
Transcript
Play full episode
