Stonyfield Yogurt: Gary Hirshberg (2017)
How I Built This with Guy Raz
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Navigating Financial Turmoil in Yogurt Entrepreneurship
This chapter explores the challenges faced by a couple starting a yogurt business, including significant financial struggles and the strain of balancing personal and professional life. It highlights pivotal decisions, such as the difficult choice to sell their cows and the tumultuous negotiations with potential partners. Ultimately, the narrative underscores the importance of resilience, creativity, and seeking support during a critical financial crisis that shapes their entrepreneurial journey.
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