2min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Is It Criticalad in Sales and Negotiations?

Mark Raffin: I want to be consciously competent in negotiations, but you have to be unconsciously competent first. Like golf, youan you can't hit a zero i, which is perfect, which would be perfect. Hit a zero that is a hunter. And so it's the same thing with sales and negotiations,. Which is why picking up on little nuggets and reading a book here or there, or applying one of these, you know, things are important.

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