The Importance of Testing Multiple Elements

It makes it very difficult to test multiple elements of something. To test one element and wait six months between those elements, it's just a really long time to make any sort of difference on any of your materials or in your messaging. So another reason that we all need to leave live launching behind. And again, I want to reiterate what Kate said about like, okay, all right, we're on board. This doesn't work, but what does work is evergreen.