How Shipstead Covered the Volcanic Ash Crisis

In the middle of this huge disruption, a key moment arose for a content company in norway. Within seven hours, their i t team had created a ap called the hitchico central. The ap became so popular it was used all over europe. It gave rise to a fundamental question which they now use to cover any major crisis. How can we help readers help each other? And this sort of goes back to this idea of connections that i talk about in the book.