Meaningful Digital Adaptations Win Major Brands

StoryToys chief executive Emmet O’Neill reveals how the Dublin company came within a thread of collapse before an unexpected email from Lego changed its fortunes. 

From cutting staff and negotiating million-euro debts to working with Lego, Disney and Netflix, O’Neill explains the decisions that kept the business alive and helped it grow into one of the world’s biggest producers of children’s apps.

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