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Tapcart, True Classic, and Obvi Talk Traction, Scale, and Distribution

DTC Podcast

CHAPTER

How to Operationalize Retention

Ben: Can you walk us through the journey of what that's looked like and where your focus is? Ron: It's trying to open as many one-on-one channels you can. So, we just enabled WhatsApp. We're trying to open up an iMessage with business communication one-to-one. Basically anything we can do to talk to that customer in whatever way they want helps create this one-in-one engagement.

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