7min chapter

The Russell Brunson Show cover image

From Stuck to Scaling: Transformative Advice for Entrepreneurs

The Russell Brunson Show

CHAPTER

Customer-Centric Business Development

This chapter discusses the significance of understanding audience needs in developing business concepts, illustrated by the origin story of ClickFunnels and successful community-driven examples. It emphasizes the relationship between pricing and customer engagement, advocating for strategies that highlight transformational results while encouraging businesses to increase their prices to reflect true value.

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