The work that atari was doing in the seventies is still fundamentally very similar to what we're doing to day. They had employed a lady called carol canter who went to arcades in the first place to watch people playing games for real in the arcades. What she was doing there is the same as what user researchers do to day. We're looking to see if people understand how the game works, what they're meant to do. Is it fun er, is it too difficult? Is it too easy? Balancing the game correctly. And that is still a lot of what we do.

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