The Behavioral Economics of Adult Treating

Jennifer: Bailey's is more than just a drink. It's part cake as well. Sheila: The behavioral economics piece was really, really pivotal in helping us stretch our horizons beyond the world of total beverage alcohol and into the food and drink space. Jennifer: We found from the semiotics a really exciting space for us to go after, impulse of free spirit,. Sheila: And we were able to use that sort of north star to help us shape our content under this compelling global appeal.